← Freshstart · marketing brief · 8 Sep 2026 PT
Freshstart — marketing brief
Consumer debt triage. Six-category intake, alternatives-first guidance. Phase 1 only — no attorney marketplace yet. Do not oversell.
Phase 1
No marketplace claims
No paid ads until product lock says
Position
Help someone name the debt problem and see alternatives before anyone sells them a lawyer. Honest, calm, not “debt free in 30 days.”
What we can say
- Six-category intake (as shipped on the hub).
- Alternatives-first guidance.
- Web / iPhone-on-web doors on Apex.
What we must not say
- Attorney matching, guaranteed outcomes, credit repair miracles.
- Fake review counts or download numbers.
- App Store live until Barry yes (if/when that path opens).
Growth (brief)
- Ship readable hub + webapp proof (Helen product lock).
- SEO on “debt options before a lawyer” — not “fix my credit overnight.”
- No cold email blast. No Fuller.
$200k
Not this Phase 1 alone. Monetization TBD after triage quality is real. Do not invent a subscription number here.