← yoga-app · marketing · 8 Sep 2026 PT

TF → App Store marketing

Practice free. Train to teach. School money on selflove.yoga — not a class-library IAP. No App Store submit until Barry says yes that time.

Path (do in order)

1. TestFlight install works for barry_au_yeung@yahoo.com (Helen ASC/TF diagnose). Marketing does not ship builds.
2. Internal testers — one comment each on confusion, not star ratings. Practice hours log + breathing free forever.
3. Listing draft stays draft — name selfLove.Yoga · subtitle “Practice free. Train to teach.” · timed cues, not HD video · no £79/$9 placeholders.
4. Barry yes before public App Store. Silence is not yes.
5. Growth — school site + YouTube PracticeYogaWithBarry + @practiceyogawithbarry point at A2HS / app as hours log; checkout stays on selflove.yoga.

Listing (draft — do not submit)

Description: companion for Love Yoga Academy. Practice free forever (injury-aware sequences, breathing). Train = Yoga 200 at the school (~$888 online · $2,888–$3,888 hybrid). Player today = timed cues + line drawings — do not claim HD video.

What not to market

• Paid class library vs Alo / Peloton / Insight Timer free tiers.
• Yoga 200 as IAP (Apple 30%). Checkout on selflove.yoga.
• Ads at a dark listing or while TF is broken.
• Fake student photos on store shots.

$200k

App subscription cannot hit it. School can (~61 hybrid at ~$3,300 or ~225 online at $888). KPI = enrolled students logging hours, not downloads.

Never Fuller. Helen owns TF unblock. Design PARKED for craft.